MS 66 Solved Assignment 2021-22
Course Code : MS 66
Course Title : Marketing Research
Assignment Code : MS 66/TMA/SEM-I/2021
Coverage : All Blocks
Note:
1. This Assignment is being provided to only those students who are going to
complete their maximum duration (validity period) in the admission cycle
January 2021 (TEE June 2021). For all other students the Assignments for this
course will be available in July 2021 admission cycle (TEE December 2021) and
therefore they should not attempt this Assignment. 2. Attempt all the questions
and submit this Assignment to the Coordinator of your Study Centre on or before
30th April, 2021.
1. a) Explain the meaning and importance of marketing
research in the decision making process. Illustrate.
b) What are the two methods of conducting marketing
research that firms can consider? Discuss the problems/ challenges that firms
face in conducting marketing research in India.
2. a) What is research design? Explain the concept and
importance of research design in the context of marketing research problem.
b) Explain the term data collection. Discuss the
different types of data needed for marketing research. Evaluate the merits and
demerits of each type of data.
3. a) With suitable examples discuss briefly the
various methods of probability sampling that is available for a researcher.
b) When and why the four types of attitudinal scales
are used in marketing research. Explain each of these scales with suitable
examples.
4. a) In what situations Qualitative and Qualitative
research is used? Discuss with suitable examples.
b) Write an essay on the application areas of marketing
research in India.
MS 66 Solved Assignment 2021-22, MS 66 Solved
Assignment 2021-22 , MS 66 Solved Assignment 2021-22, MS 66
Assignment, IGNOU Assignment MS 66021-22- Gandhi National Open University
had recently uploaded the assignments of the present session for Programme for
the year 2021-22. MS 66 Solved Assignment 2021-22 Students are recommended to
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IGNOU Assignment Status 2021-22
MS 66 Solved Assignment 2021-22 Those students who had
successfully submitted their Assignments to their allocated study centres can
now check their Assignment Status. MS 66 Solved Assignment 2021-22
Alongside assignment status, they will also checkout their assignment marks
& result. All this is often available in a web mode. MS 66 Solved
Assignment 2021-22 after submitting the assignment, you'll check you
IGNOU Assignment Status only after 3-4 weeks. it'd take 40 days to
declare.
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MS 66 Solved Assignment 2021-22 :- Those students
who had successfully submitted their Assignments to their allocated study
centers can now check their Assignment Status. Alongside --assignment status,
they will also checkout their assignment marks & result. All this is often
available in a web mode. After submitting the assignment, you'll check you MS
66 Solved Assignment 2021-22 only after 3-4 weeks. MS 66 Solved Assignment
2021-22 it'd take 40 days to declare MS 66 Solved Assignment 2021-22
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