MS
68 Solved Assignment 2021-22
Course Code : MS 68
Course Title :
Management of Marketing Communication and Advertising
Assignment Code :
MS 68/TMA/SEM-I/2021
Coverage : All Blocks
Note: 1. This Assignment is
being provided to only those students who are going to complete their maximum
duration (validity period) in the admission cycle January 2021 (TEE June 2021).
For all other students the Assignments for this course will be available in
July 2021 admission cycle (TEE December 2021) and therefore they should not
attempt this Assignment. 2. Attempt all the questions and submit this
Assignment to the Coordinator of your Study Centre on or before 30th April,
2021.
1. (a)
What do you understand by the term marketing communication? Explain the
communication model that describes how communication travels from the firm to
the consumers and the factors that affect the way the consumer perceive the
message.
(b)
Write a brief on your understanding of the Rural media scene.
2. (a)
Discuss the elements of promotion mix and their impact with suitable examples.
(b) What
do you understand by the term message design in the communication framework?
Bring out its importance in strategy development/formulation.
3. (a)
Media selection, planning and scheduling are considered as strategic issues in
advertising. Discuss each of these issues which makes them strategic.
(b)
Explain the important considerations in the organisation and management of
consumer trade promotions.
4. (a)
Discuss the various functions and structure of an advertising agency.
(b) What
do you understand by “positioning” in the context of advertising agencies?
Explain
the various positioning alternatives available for advertising agencies with
suitable examples.
MS 68 Solved Assignment 2021-22, MS 68 Solved
Assignment 2021-22 , MS 68 Solved Assignment 2021-22, MS 68
Assignment, IGNOU Assignment MS 68021-22- Gandhi National Open University
had recently uploaded the assignments of the present session for Programme for
the year 2021-22. MS 68 Solved Assignment 2021-22 Students are recommended to
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IGNOU Assignment Status 2021-22
MS 68 Solved Assignment 2021-22 Those students who had
successfully submitted their Assignments to their allocated study centres can
now check their Assignment Status. MS 68 Solved Assignment 2021-22
Alongside assignment status, they will also checkout their assignment marks
& result. All this is often available in a web mode. MS 68 Solved
Assignment 2021-22 after submitting the assignment, you'll check you
IGNOU Assignment Status only after 3-4 weeks. it'd take 40 days to
declare.
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MS 68 Solved Assignment 2021-22 :- Those students
who had successfully submitted their Assignments to their allocated study
centers can now check their Assignment Status. Alongside --assignment status,
they will also checkout their assignment marks & result. All this is often
available in a web mode. After submitting the assignment, you'll check you MS
68 Solved Assignment 2021-22 only after 3-4 weeks. MS 68 Solved Assignment
2021-22 it'd take 40 days to declare MS 68 Solved Assignment 2021-22
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