COURSE MJM 029
ADVERTISING AND PUBLIC RELATIONS Solved Assignment 2020-21
Assignment Code: MJM 29/ July
2020/Jan2021
Marks: 100
Note: Answer all the questions, they
carry equal marks.
1. Tell us about one favourite
advertisement of yours from Newspaper, Television, Radio and Outdoor each.
Describe all these ads one by one, describing why it is your favourite. Now try
to analyse the Appeal that has been used for each of these ads. Also, find out
which agency has created each of these advertisements.
Marks Division: 5 marks for each ad.
Two marks = Description and reason for
liking
Two marks = Appeal analysis
One marks = Agency information
2. Visit any advertising agency in
your town or village. Write about its structure, how many employees are there,
which Accounts they handle, what are the media they advertise in , etc.
Tell us in detail about the experience
you had while interacting with people working with the agency.
3. Visit the Website of any famous Car
Brand. Analyse the various elements that you see on the Website, in line with
the Branding Proposition of the Company. Critically evaluate each picture,
text, hyperlink. Tell us what is good about the communication elements and how
they could have been better?
4. Attend a Press Conference by a
Political Party online. If you were among the organisers of this Press
Conference, what Press release would you have written to be distributed to the
Press? Write this Press Release.
5. Discuss a Corporate Social
Responsibility case of any brand from India or around the world. Critically
evaluate this campaign and the reasons for its success.
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