Solved
Assignment 2020-21
Course Code : BRL 002
Course Title : Retail Marketing and Communication
Assignment Code : BRL 002/TMA/2020-2021
Coverage : All Blocks
Maximum Marks: 100
Attempt all the questions
(A) Short Answer Type Questions
1. What are the various factors
affecting consumer/shopper decision making process?
10
2. What are the steps in individual
selling? How are they different from the B2B selling?
10
3. Explain relationship selling with
an example.
10
4. What is sales promotion? How does
it help in product promotion?
10
5. What are different promotional
methodologies for a store?
10
6. Discuss the various pricing
strategies.
10
7. Discuss the popular sources of
sales promotion used by retailers.
10
(B) Essay Type Questions
8. Explain the concept of Marketing?
What are the various steps in marketing process? Explain the core marketing
concepts.
15
9. Define personal selling. What are
the various Objectives of Personal Selling? Explain the importance of personal
selling from the view of customers and manufacturers.
15
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