International Marketing Management
COURSE CODE : IBO 02
COURSE TITLE :
International Marketing Management
ASSIGNMENT CODE :
IBO 02/TMA/2021-2022
COVERAGE : ALL BLOCKS
Maximum Marks: 100
Attempt all the
questions:
1. Define
International Marketing. Discuss in detail the various steps which the company
has to undertake in order to be successful in international marketing.
20
2. Briefly describe
the factors to be considered in pricing for international marketing and also
explain the main methods of pricing in international marketing.
20
3. Distinguish
between the following :
4X5
a) Ethnocentric and
polycentric orientation
b) Domestic agents
and domestic merchants
c) Marketing of
products and services
d) Undifferentiated
and differentiated international market targeting strategies
4. Write short notes
on the following :
4X5
a) Global Marketing
b) Counter Trade
c) Straight Extension
d) Complexities in
International Marketing Research
5. Comment on the
following :
4X5
a) The global
managers must think in international terms and not in terms of their native
culture.
b) Strategy alliance,
more than an entry strategy is a competitive strategy.
c) In addition to
general considerations for size, shape, materials, surface graphics of
products, export packaging requires certain special considerations.
d) Marketing Research
Report is the cumulation of all that has gone before.
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