MTTM
6 Solved Assignment 2021-22
MARKETING FOR
TOURISM MANAGERS
Course Code: MTTM 6/MTM 6
Programme: MTTM/MTM
Assignment Code: MTTM 6/MTM 6/ TMA /2021
Total Marks: 100
Note: This TMA consists of ten
questions, out of which you have to attempt any five. The question carries 20
marks each and should be answered in about 500 words. Send your TMA to the
Coordinator of your Study Centre.
1.
Discuss the relevance of social marketing in modern society. Substantiate your
answer with suitable examples.
20
2. What
do you understand by the term “Marketing Mix”? Discuss the role and importance
of Marketing Mix in the Tourism Industry.
20
3.
Define Market Segmentation. Discuss in detail the basis of market segmentation
and its application in the Tourism Industry with examples.
20
4.
Explain with the help of suitable examples the significance of demand
forecasting while marketing a tourism product.
20
5.
Differentiate between the following (any two) :
2x 10 = 20
i.
Product Line and Product Mix
ii.
Product and Services
iii.
Advertisement and Publicity
6. What
is the relationship between product life cycle and pricing? Explain your answer
with suitable examples from Tourism Industry.
20
7.
Discuss the need and process of training and motivating the sales personnel.
20
8. What
do you understand by Cyber - Marketing? Discuss the advantages and
disadvantages of Cyber –Marketing with suitable examples.
20
9.
Discuss the impact of Government Control on Product Design.
20
10.
Write short notes on any two of the following:
2 x 10 = 20
i. Buyer
decision making process
ii.
Marketing Research in Tourism
iii.
Importance of ‘People’ in tourism industry
MTTM 6 Solved Assignment 201-22, MTTM 6 Solved
Assignment 2021-22 , MTTM 6 Solved Assignment 2021-22, MTTM 6
Assignment, IGNOU Assignment MTTM 6021-22- Gandhi National Open University
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MTTM 6 Solved Assignment 2021-22 :- Those students
who had successfully submitted their Assignments to their allocated study
centres can now check their Assignment Status. Alongside --assignment status,
they will also checkout their assignment marks & result. All this is often
available in a web mode. After submitting the assignment, you'll check you MTTM
6 Solved Assignment 2021-22 only after 3-4 weeks. MTTM 6 Solved Assignment
2021-22 it'd take 40 days to declare MTTM 6 Solved Assignment 2021-22
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