MMPM 005 Solved Assignment 2023-24
Marketing of Services
MMPM 005 Solved
Assignment 2023-24 : All assignments are in PDF format which would be send
on email/WhatsApp (9958676204) just after payment.
Assignment Code: ASST/ MMPM 005/2023-24
Marks: 100
Attempt all the questions.
Q1. Select any three
major service sectors in India and explain their growth trends.
As of my last
knowledge update in January 2022, I can provide information on three major
service sectors in India and their growth trends up to that point. Please note
that the data might have changed since then, and it's advisable to check more
recent sources for the latest information. As of my last update, three
significant service sectors in India were:
Information
Technology (IT) and Business Process Outsourcing (BPO):
Growth Trends:
The IT and BPO sectors have been major contributors to India's economic growth.
The Indian IT industry has experienced significant expansion, driven by factors
such as a large pool of skilled professionals, cost competitiveness, and a
favorable regulatory environment. The growth has been characterized by
increased outsourcing from global companies looking to reduce costs while
maintaining quality. Emerging technologies like artificial intelligence, cloud
computing, and data analytics have also driven growth in this sector.
Telecommunications
and Information Services:
Growth Trends:
The telecommunications sector in India has witnessed substantial growth due to
increasing mobile penetration and data consumption. The rapid expansion of 4G
networks and the anticipation of 5G technology have been key drivers.
Additionally, the increasing popularity of smartphones, affordable data plans,
and government initiatives like Digital India have contributed to the growth of
information services. This sector has also seen the rise of digital payment
systems and e-commerce, further fueling its expansion.
Financial
Services:
Growth Trends:
The financial services sector in India has shown robust growth, driven by
factors such as financial inclusion initiatives, regulatory reforms, and
technological advancements. The emergence of digital banking, fintech
companies, and the government's push for a cashless economy have played a
crucial role. The growth of insurance, mutual funds, and other financial
products has contributed to the overall expansion of the financial services
sector.
It's essential
to note that economic conditions, regulatory changes, and global factors can
influence the growth trends in these sectors. For the latest and most accurate
information, it's recommended to refer to recent reports and publications from
reliable sources.
Q2. What are the
implications of the concepts of adequate service, desired service, and zone of
tolerance for services for a marketer? Taking the example of an AC maintenance service,
explain the service levels and the inputs that can be drawn for the service delivery.
Q3. Why is
word-of-mouth (both in person and online) important for service marketing? How can
a service firm encourage and manage word-of-mouth?
Q4. Select a service
process that you are familiar with and explore at aspects where it might be
improved. Additionally, describe how automation can be utilised to manage
processes effectively.
Q5. If you were the
manager of a service firm and wanted to apply the gaps model to improve service,
which gap would you start with? Why? In what order would you proceed to close the
gaps?
MMPM 005 Solved
Assignment 2023-24 : All assignments are in PDF format which would be send
on email/WhatsApp (9958676204) just after payment.
MMPM 005 Solved
Assignment 2023-24, MMPM 005 Solved Assignment 2023-24, MMPM 005 Solved Assignment
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