MMPM 006 Solved Assignment 2023-24
Marketing Research
MMPM 006 Solved
Assignment 2023-24 : All assignments are in PDF format which would be send
on email/WhatsApp (9958676204) just after payment.
Assignment Code: ASST/ MMPM 006/2023-24
Marks: 100
Attempt all the questions.
Q1. What are the different
stages of the marketing research process? Discuss.
The marketing
research process is a systematic series of steps that organizations undertake
to gather, analyze, and interpret information related to their market,
customers, and competition. These stages help businesses make informed
decisions and develop effective marketing strategies. Here are the key stages
of the marketing research process:
Problem
Definition:
Identify and
define the problem or opportunity that requires research.
Clearly
articulate the objectives of the research.
Ensure that the
research goals align with the overall business objectives.
Research
Design:
Determine the
research design, which includes choosing the type of research (exploratory,
descriptive, or causal) and the method (surveys, interviews, observations,
experiments).
Develop a
research plan outlining the overall approach, sampling method, data collection
tools, and analysis techniques.
Data
Collection:
Collect data
based on the research design.
Methods of data
collection may include surveys, interviews, observations, focus groups, and
experiments.
Ensure the data
is accurate, relevant, and collected from reliable sources.
Data Analysis:
Analyze the
collected data using statistical and qualitative analysis methods.
Summarize and
interpret the findings.
Identify
patterns, trends, and relationships within the data.
Interpretation
and Conclusion:
Interpret the
results in the context of the research objectives.
Draw
conclusions based on the analysis and make recommendations.
Assess the
implications of the findings for the business.
Report
Preparation:
Prepare a
comprehensive research report.
Include an
executive summary, methodology, findings, conclusions, and recommendations.
Present the
information in a clear and concise format, using charts, graphs, and other
visuals as needed.
Decision
Making:
Use the
research findings to make informed business decisions.
Implement the
recommended strategies or actions based on the research results.
Monitor and evaluate the outcomes of the decisions.
Follow-Up:
Conduct
follow-up research to track the impact of implemented strategies.
Assess the
effectiveness of the marketing initiatives and make adjustments if necessary.
Use the
insights gained to inform future research and marketing efforts.
Throughout
these stages, it's crucial for businesses to consider ethical considerations,
such as ensuring the privacy of research participants and using unbiased and
objective research methods. Additionally, flexibility is key, as adjustments to
the research plan may be needed based on unexpected findings or changes in the
business environment.
Q2. Discuss the
meaning and importance of research design with examples.
Q3. A food processor
is concerned that the 16 gram can of sliced pineapple is being overfilled. The
quality control department took a random sample of 50 cans and found that the arithmetic
mean weight was 16.05 grams, with a sample standard deviation of 0.03 grams. At
Bthe 5 percent level of significance, can the hypothesis that the mean weight
is equal to 16 grams be rejected?
Q4. Describe some
marketing research problems that you feel may be amenable to conjoint analysis
and explain how you would use conjoint analysis in these situations.
Q5. Write short notes on following
a) Adoption of
Marketing Research by Indian Businesses
b) Gaining Insights
from Big Data
c) Role of social
media in Marketing Research
MMPM 006 Solved
Assignment 2023-24 : All assignments are in PDF format which would be send
on email/WhatsApp (9958676204) just after payment.
MMPM 006 Solved
Assignment 2023-24, MMPM 006 Solved Assignment 2023-24, MMPM 006 Solved Assignment
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