MTTM 6 Solved Assignment 2024-25
MARKETING FOR TOURISM MANAGERS
MTTM 6 Solved
Assignment 2024-25 : All assignments are in PDF format which would be send
on email/WhatsApp (9958676204) just after payment.
Assignment Code: ASST/ MTTM 6 /2024-25
Marks: 100
Attempt all the questions:
Q1. Discuss the
characteristics of Service Industry. Explain how it affects the Marketing Mix
with suitable example.
The service
industry is characterized by intangible offerings that are consumed at the
point of sale. Unlike physical products, services are experiences, performances,
or benefits provided to consumers. Here are some key characteristics of the
service industry:
Intangibility:
Services cannot be seen, tasted, felt, or touched before they are purchased.
For example, consulting services, healthcare, or education are all intangible
in nature.
Inseparability:
Services are often produced and consumed simultaneously. This means that the
service provider must be present during the service delivery process. For
instance, in a haircut, the hairstylist and the customer must be present at the
same time.
Perishability:
Services cannot be stored for future use. Once the service is not consumed at a
particular time, it cannot be saved for later. Think of empty hotel rooms or
unsold theater tickets.
Variability:
Services may vary in quality depending on who provides them, when and where
they are provided, and to whom they are provided. For instance, the quality of
a meal in a restaurant might differ depending on the chef's skill or the
server's attitude.
Heterogeneity:
Each service experience is unique because it involves interaction between the
service provider and the customer. This can lead to inconsistencies in service
delivery.
Now, let's
discuss how these characteristics affect the marketing mix:
Product: In the
service industry, the 'product' is more about the experience and benefits
rather than tangible goods. Therefore, service providers need to focus on
creating value through intangible elements like customer service, expertise,
and convenience. For example, a spa might offer various massage therapies as
its 'products', each tailored to fulfill different customer needs.
Price: Pricing
services can be challenging due to their intangible nature and variability.
Pricing strategies often involve considering factors like the cost of providing
the service, competitor pricing, and perceived value by customers. For
instance, a luxury hotel might charge higher prices based on its reputation for
exceptional service and amenities.
Place: The
distribution of services involves making them available at the right time and
place to meet customer needs. This could mean establishing physical locations,
online platforms, or partnering with other businesses to reach target
customers. For example, a ride-sharing service like Uber ensures its app is
easily accessible on smartphones, making it convenient for customers to book
rides anytime, anywhere.
Promotion:
Marketing services requires emphasizing the benefits and experience rather than
tangible features. Promotion strategies often focus on creating awareness,
building trust, and engaging customers through channels like advertising,
social media, and word-of-mouth. For example, a tourism company might use
captivating visuals and customer testimonials in its promotional campaigns to
showcase the experience of traveling to exotic destinations.
In essence, the
unique characteristics of the service industry necessitate a tailored approach
to the marketing mix, focusing on intangible value, customer experience, and
effective communication to meet customer needs and build strong relationships.
Q2. What do you
understand by “Marketing Research”? Discuss the relevance of Marketing Research
for Tourism Industry.
Q3. Describe the
process of a new product development. Substantiate your answer with suitable
examples from Tourism Industry.
Q4. What is meant by
“Consumer Behaviour”? What are the factors that affect Consumer Behaviour in
the Tourism Industry? Explain with the help of examples.
Q5. Write short notes on any two of the following:
i.Role of Wholesaler
in Tourism
ii.Cyber marketing and
Tourism
iii.Branding in
tourism
Q6. “Each stage of
Product Life Cycle requires different marketing strategy”. Comment on the statement
and support your answer with relevant examples from Tourism and Hospitality
industry.
Q7. Discuss the need
and process of training and motivating the sales personnel.
Q8. Discuss the
methods of designing a marketing organisation.
Q9. Explain the
channels of distribution of tourism industry with relevant examples.
Q10. Write short notes on any two of the following:
i. Demand forecasting
for a tourism product
ii. Marketing
Communication in tourism
iii. Personal Selling
in tourism and hospitality industry
MTTM 6 Solved
Assignment 2024-25 : All assignments are in PDF format which would be send
on email/WhatsApp (9958676204) just after payment.
MTTM 6 Solved
Assignment 2024-25, MTTM 6 Solved Assignment 2024-25, MTTM 6 Solved Assignment
2024-25, MTTM 6 Assignment, IGNOU
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IGNOU MTTM 6 Solved
Assignment 2024-25 :- Those students
who had successfully submitted their Assignments to their allocated study
centers can now check their Assignment Status. Alongside --assignment status,
they will also checkout their assignment marks & result. All this is often
available in a web mode. After submitting the assignment, you'll check you MTTM
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it'd take 40 days to declare MTTM 6 Solved Assignment 2024-25
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